6–10 business days

Product Launch Copy

End-to-end copy for a product or service launch: announcement emails, landing page, social posts, press pitch, and ad creative. Written as a campaign, not a collection of assets.

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What this covers.

A product launch is a concentrated communication event. Everything that gets published in the launch window needs to be consistent, purposeful, and connected. A landing page that says one thing and a launch email that says something slightly different creates confusion at exactly the moment when clarity matters most.

The Launch Copy package treats the launch as a campaign, not a brief for five separate assets. The message is agreed first. The landing page establishes it. The email sequence reinforces and develops it. The social posts extend it. The press pitch reframes it for media. All of it is written from the same core message.

The brief for a launch project covers: the product, the audience segment for the launch, the primary claim, the competitive differentiation, the launch timeline, and the distribution channels. The copy is written to serve the launch strategy, not to demonstrate copywriting technique.

Launch copy from this studio has been used for SaaS products, physical products, service offerings, course launches, and event campaigns. The channel and the format change. The principle of one campaign, one message, stays the same.

Results

A French SaaS startup used the launch package for their product public beta. The launch landing page converted paid traffic at a rate that justified a second round of paid acquisition in the same week.
A consumer goods brand used the package for a new product introduction. The press pitch was picked up by two trade publications, generating coverage that supported the organic launch content.

What is included

Every project includes
Launch landing page copy
Launch email sequence (4 emails)
Social media announcement posts (8 posts)
Press pitch copy (1 draft)
Ad copy (5 variants, 1 platform)
2 revision rounds

Questions about this service

The bilingual add-on delivers all launch assets in both English and French. Recommended for brands launching in both markets simultaneously.
Yes. Additional posts and ad variants are available at a per-unit rate. Contact for a combined quote.
Starting from
€612.30
6–10 business days — from per launch
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Included in every project
Launch landing page copy
Launch email sequence (4 emails)
Social media announcement posts (8 posts)
Press pitch copy (1 draft)
Ad copy (5 variants, 1 platform)
2 revision rounds
Pricing note

Price shown is the starting price. Confirmed in writing before work begins. French TVA (20%) not included.

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