Sequences for welcome, onboarding, re-engagement, and post-purchase. Written to follow the reader's decision process, not the business's promotional calendar.
An email sequence has a single job: move the reader from where they are now to where the business needs them to be. The mechanism is trust, not volume. A reader who receives 8 promotional emails in their first week does not become more likely to buy. They become more likely to unsubscribe.
The structure of a sequence matters as much as the copy itself. The welcome email has different constraints from the third follow-up. The fifth email in a re-engagement sequence has to acknowledge the silence in the relationship. Each email needs to earn the next open, not assume it.
The brief for email sequences covers: the audience at the point of entering the sequence, the intended action, the relationship the brand wants to build over time, and the emails that already exist in the flow. The copy is written from those specifics, not from a generic B2C or B2B template.
Working from the Loire-Atlantique department in western France, the studio has completed email projects for hospitality brands, SaaS platforms, B2B services, and consumer products. The channel varies. The structural principles stay the same.
Price shown is the starting price. Confirmed in writing before work begins. French TVA (20%) not included.