What this covers.

Most brand voice problems are not voice problems at all. They are clarity problems. The brand does not have a clearly documented position on how it should sound, so every piece of copy defaults to the writer's personal style. The result is a brand that sounds different depending on who wrote what.

A brand voice document solves a specific problem: it gives anyone writing for the brand a defined reference. This includes internal teams, freelancers, agencies, and AI tools. The document is not a list of adjectives. It is a working reference with examples.

The process starts with a discovery session. Before the document is written, the brief covers: the audience, the competitive set, the brand's existing materials, and the impression the brand needs to create. The discovery shapes the framework, not a template.

Based in Loireauxence in the Loire-Atlantique department, the studio serves clients across France and across Europe. Brand voice work is delivered in English and French.

Results

A B2B software company used the brand voice document to align copy across three separate agencies producing content simultaneously. For the first time in the company's history, a single piece of copy was recognisably consistent across all channels.

A luxury food brand used the framework to brief an AI content tool. The output required less editing than any previous AI-assisted content because the brief was specific enough for the tool to follow.

What is included

Every project includes

Tone of voice definition (4 dimensions)

Core messaging pillars (3â5)

Vocabulary guide: preferred vs. avoided language

Writing samples across 4 contexts

Competitor voice audit (3 brands)

1 revision round

Questions about this service

Existing materials are reviewed and incorporated. The project starts from what exists and builds on it rather than replacing it wholesale.

Yes. The bilingual add-on delivers the framework in both English and French. Useful for brands operating in both markets.

Starting from

€428.60

4â6 business days — from per framework

Start with this service → Ask a question first

Included in every project