Press releases and media pitches that give journalists a reason to read past the subject line. Written for editors, not for archives.
Most press releases are written for company archives, not for journalists. They lead with company history. They bury the news. They use language that belongs in an annual report, not in a newsroom. The result is a release that gets filed without being read.
A press release written for a journalist leads with the news. The first paragraph gives the journalist everything they need to decide if the story is relevant: what happened, who was involved, why it matters, and when. The rest of the release provides the evidence and context that supports that opening.
The pitch copy is as important as the release itself. Most journalists receive releases via cold email. The pitch decides whether the release gets opened. Three pitch variants are included, each approaching the story from a different editorial angle: industry significance, human interest, and market impact.
Press release work from this studio has appeared in French and European business media, trade publications, and specialist sector press. The studio works in English and French and understands the editorial expectations of both markets.
Price shown is the starting price. Confirmed in writing before work begins. French TVA (20%) not included.