Scope
Brand voice document for a 3-year-old SaaS company that had grown through acquisition. Three different product lines each sounded like different companies. Brief covered all three product lines and the unified brand they needed to build.
Outcome
The voice document was adopted as the brief for a full website rebrand and a content agency engaged to produce monthly articles. Internal teams reported using it to align copy across Slack communications, sales decks, and product marketing materials.
Scope
4,200-word whitepaper on a regulatory topic relevant to their audience. Positioned as a practical guide, not as a sales document. Research came from client-supplied data and desk research. Delivered with executive summary and PDF design brief.
Outcome
Downloaded more than 400 times in 90 days. Cited in 6 inbound enquiries as the document that prompted the prospect to reach out. Trade publication ran a summary as a news item without being asked.
Scope
Full launch package for a hardware product. Landing page, 4-email launch sequence, 8 social posts, press pitch, 5 Meta ad variants. Bilingual add-on: all assets in English and French.
Outcome
Landing page converted paid traffic at a rate that justified a second paid acquisition round in the same week. Press pitch picked up by two French tech publications.
Scope
Series A funding announcement. Press release plus 3 pitch variants targeting French business media, European tech press, and sector trade press. French and English versions included.
Outcome
Coverage in two French business media outlets and one European technology publication without additional media outreach beyond the direct pitches.
Scope
Full website copy suite for a rebrand. Homepage, services overview, 4 service descriptions, about page, contact page, all meta titles and descriptions. Brief took 35 minutes to complete.
Outcome
Bounce rate from organic search decreased measurably in the months after launch. Three inbound enquiries in the first 60 days referenced specific copy on the about page.
